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SHELTER
OUR HOUSE IS NOT A HOME
With this TV ad we didn’t just want to expose the little-known issue of temporary accommodation. We wanted to challenge the very concept of “home”.
So we hijacked the most famous song about homes, “Our House” by Madness, and made it the soundtrack for our film, giving the unchanged, hauntingly appropriate lyrics new meaning by accompanying each stark scene with the unchanged, hauntingly appropriate lyrics.
We kick-started a national conversation, getting people talking and thinking about the
meaning of home, re-evaluating what homelessness looks like.



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