TRAINLINE
Dominating Italy
Trainline is a widely known and used train booking app ... in the UK.
Trainline aimed to break into the Italian market, with clear messaging that explained what Trainline
was for as well as leveraging local culture and references.
Vic, as a bilingual copywriter, helped bring this formula to life.
RomE
"Things you’ll find in July at Milvio Bridge:
- Your lock, lasted longer than the relationship
- The app to leave and create new memories"
MilAn
"Things you’ll find at the Colonne in July:
-The desire to leave
- The app to do so."
"Things you’ll find at the Colonne in July:
-Your last case of ghosting
- A heat that suffocates
- The desire to leave and the app to do so."
In train stations
RADIO AD
And for the non-Italian speakers out there, here is the translation:
“You can't plan to discover, during your first ever scuba diving lesson,
the hidden city of Atlantis, where mermaids make you their ruler.”
Chanting: For our new ruler! Hip hip, hurray!!
“But you can plan your trip with Trainline, where you can compare all trains in one app.
So you always find the best train to your destination.
Trainline. Compare and book all trains on one app. Download now.”
